7 Marketing Research

Mass Media Research

Better Targeting Through Fuller Audience Understanding

We understand that a quality media is the result of meticulous research on medium and its audience. Our mass media research comprises the communicator oriented perspective on the production of media content and the recipient oriented perspective on the consumption of audiences. We have gained experience in the following categories of media research:

  • Ad tracking,
  • Media monitoring,
  • Audience research,
  • Radio Listenership surveys