Companies are relentlessly focusing on ever changing consumer attitudes within the dynamic modern society. As a result, dropping sales, change in spending behavior, new, or renewed competition in the marketplace and increased product or service complaints can all necessitate marketing research aimed at uncovering the reasons behind trends related to consumer perceptions and attitudes. We therefore understand that analyzing consumer behavior becomes an essential part of developing a targeted marketing strategy and longer business growth.
Our experts partners with our clients to undertake but not limited to the following sets of thematic studies: Market Description studies; Market Profiling-Segmentation studies; Stage in the Purchase Process / Tracking studies; Customer Intention – Purchase Analysis Studies; Customer Attitudes and Expectations Surveys; Customer Trust – Loyalty – Retention Analysis Studies; New Product Concept Analysis Surveys; New Product Acceptance and Demand Surveys (Conjoint Analysis); Habits and Usage Studies; Product Fulfillment Studies; Competitive Product and Market Positioning; Brand Equity Studies; Advertising Value Identification and Analysis Studies; Advertising Media and Message Effectiveness Studies; Sales Force Effectiveness Studies; Sales Lead Generation Studies; Customer Service Studies; Customer Service Representative (CSR) StudiesSales Forecasting and Market Tracking Studies; and; Prices Setting Surveys and Elasticity of Demand Analysis.
We engage, understand and influence
Our social research is anchored on our understanding of social science which is the science of people or collections of people, such as groups, firms, societies, or economies, and their individual or collective behaviors. Our social research products are classified into broader disciplines such as psychology (the science of human behaviors), sociology (the science of social groups), and economics (the science of firms, markets, development and economies). Under social research we have the following studies:
Corporate and Reputation studies: Satisfaction (employees and customer) surveys
Political and Election studies: Opinion polling, democracy and governance
Social development and Trends studies: livelihood studies, nutrition studies, knowledge, attitude and perception studies
Public Sector studies: Policy and reform analysis, need assessments, cost reduction, economic development public-private partnership.
Better Targeting Through Fuller Audience Understanding
We understand that a quality media is the result of meticulous research on medium and its audience. Our mass media research comprises the communicator oriented perspective on the production of media content and the recipient oriented perspective on the consumption of audiences. We have gained experience in the following categories of media research:
Radio Listenership surveys